'Live More, Love More' is developed to target middle to upper-class corporate decision-makers and their foreign business associates. As the global pandemic rises, Burmese hospitality sales records indicate a rapid decline, causing many companies to go into immediate bankruptcy and laid-offs. However, RKH plans to maintain an efficient revenue with a strong network of employees from diplomatic organizations, and high profiled corporate managers. The communication strategy positions RKH as a 'safe travel home' for the target audience to live to their fullest by being aware of their presence, their loved ones, and most importantly, their selves.